Packaging is a critical part of product marketing and for many companies, it's as important as the product. If you want to ensure convenience with your packaged product, folding cartons can help you. They are customizable, allowing you to show off your brand. That may be why the folding carton market value has been growing at a CAGR of 5.3% since 2018. Here are top tips to help you choose the proper carton type for your packaging needs.
Decide on the Structure
Before choosing a folding carton for your product packaging, you need to determine its structure. What setup works best depending on your personalized needs? You should ask yourself a few questions for the proper determination, including:
What product are you packaging?
Do you have any performance or quality specifications?
Do you need a window to allow potential customers to see your product?
What is your package's function?
Size Is Important
When it comes to packaging your products, you may want to be economical with the design and mailer boxes. For example, if you package your products in different sizes, a folding carton design that accommodates all your product will cater to your needs. This approach is time-saving and economical. It also ensures your product packaging is consistent.
Understand Your Target Client's Custom Packaging Needs
Understanding your target audience is one of the vital considerations you shouldn't ignore when selecting the proper folding carton for your product's packaging. While this may sound obvious, this is something many companies overlook.
Do not forget that your target customers are the people to promote your creation, and you need to appeal to them. You can achieve this by doing some market research and understanding basic demographics to solve your client's needs.
Don't Underestimate the Power of Packaging Ergonomics
Think about packaging ergonomics when designing your product packaging. You want to ensure a suitable shape and size for your product packaging. You're also looking to cater to your client's needs. Packaging ergonomics have helped many companies to stand out from the crowd.
If your packaging is difficult to open, buyers may end up frustrated and avoid purchasing your product. Depending on your niche, flexible folding cartons may solve your packaging needs.
Designing folding cartons for your product packaging can get creative, but the available different styles may confuse you if you're inexperienced. Use these tips as your checklist to help you choose the proper folding carton design. For more information, contact a folding carton box supplier.
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